Launch Pop co-founder Eva Chan shares her journey in the consumer world over the last 10 years, starting with her experience as a designer at Luxe Box, to co-founding a digital media platform and eventually creating Launch Pop. She emphasizes the crucial role of community building, storytelling, customer engagement, and data in shaping a brand's launch strategy. She also shares her predictions on the future of the consumer space and discusses the unique business model of Launch Pop.
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Links Discussed
Launchpop
Luxe Box
Exact Media
Indiegogo
Shopify
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Show Notes:
00:28 Early Life and Entrepreneurial Journey
04:17 Challenges and Triumphs in Business
06:41 The Birth of the Unscented Company
09:03 Overcoming Market Challenges
11:43 The Importance of Unscented Products
14:04 The Journey to Wholesale and B2B
20:40 An Early Turning Point: Recognition from Goop
22:40 Bootstrapping the Business
27:02 The Importance of B Corp
29:46 The Challenge of Differentiation in a Growing Market
31:18 Building a Strong Company Culture
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Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Ryan Babenzien (Jolie Skin Co).
Stay tuned for new episodes from upcoming guests including Jaime Schmidt (Schmidt’s Naturals), Griffin Spolansky (Mezcla) and many more.
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Additional Episodes You Might Enjoy:
How Product Seeding Helped Scent Lab Garner Millions in Earned Media
How to Launch Your Own Beauty Brand with Blanka
How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
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E37 Pop Up CPG: Revolutionizing Go-to-market — The Launch Pop Story with Eva Chan