The Pop Up Report by Ethan Song
The Pop Up Report
E10 Pop Up Active: How Lanny Smith Went From Career Ending Injury to $30M Brand
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E10 Pop Up Active: How Lanny Smith Went From Career Ending Injury to $30M Brand

Ethan Song and Lanny Smith of Actively Black delve into the power of business and entrepreneurship as catalysts for social change. Discover the advantages of crafting brands from the ground up– starting first with a movement and community before launching a single product. Gain insights from Lanny as he shares his experience tapping into niche communities and mission driven movements to foster relationships that drive sales and brand equity. This episode also delves into the business of sports, professional basketball and racism in business.

Subscribe to our Substack and YouTube for more engaging content and thoughtful analysis.

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Links Discussed

NBA

Active Faith Sports

Black Panther

Actively Black

Shoe Dog

GymShark

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Show Notes:

6:50 - Career ending injury

10:30 - Athlete entrepreneurs

15:10 - Racism in business 

20:30 - Building audience

24:50 - Community first approach

29:00 - Brand ambassadors

31:05 - Giving back as a brand

34:30 - Brand collaborations

42:00 - Building relationships

47:00 - Niche audience

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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Joe Parenteau (Fable), Karen Danudjaja (Blume). 

Stay tuned for new episodes from upcoming guests including Rami Helali (KOTN), Ryan Babenzien (Jolie Skin), Genvieve Brousseau (Dose Juice) and many more.

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Additional Episodes You Might Enjoy:

Rally Beer Company: Tapping into Passion

Mid-Day Squares: Building the Next Great CPG Brand through Authentic Content

Burrow: Customer Obsession as a Competitive Advantage

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.