Fabio Zeppilli, co-founder of Bad Monkey Popcorn, discusses his inspiring shift from academia and legal briefs to creating a buzz in the snack market. He reveals the recipe to the launch of Bad Monkey Popcorn: a blend of passion and innovative marketing tactics. This discussion further delves into Fabio’s initial challenges, significant milestones, and insights on the critical role of cultivating a strong brand and community support. Throughout, Fabio emphasizes the importance of happiness, wellbeing, teamwork, and adaptability in entrepreneurship.
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Show Notes:
00:10 The Unconventional Journey from Law to Popcorn
03:20 The Birth of Bad Monkey Popcorn
10:04 Achieving Milestones and Embracing the Journey
12:16 Retail Success and Marketing Strategies
16:06 The Art of Retail Relationships
17:06 Leveraging Consumer Demand to Influence Retailers
17:34 Building a Passionate Fan Base
21:14 Innovating in a Saturated Market: The Popcorn Revolution
23:41 The Entrepreneurial Journey: Health, Team Building, and Growth
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Links Discussed
Bad Monkey Popcorn
Dragons Den
Walmart
Starbucks
Red Bull
Disney
Cirque du Soleil
https://www.cirquedusoleil.com/
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Additional Episodes You Might Enjoy:
The Journey of Jaime Schmidt in Entrepreneurship
Inside the Scent-Free Revolution with Anie Rouleau, founder and CEO of the Unscented Company
How Product Seeding Helped Scent Lab Garner Millions in Earned Media
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Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Ryan Babenzien (Jolie Skin Co).
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
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E40 Pop Up CPG: From Lawyer to Popcorn Mogul: The Bad Monkey Popcorn Story