The Pop Up Report by Ethan Song
The Pop Up Report
E40 Pop Up CPG: From Lawyer to Popcorn Mogul: The Bad Monkey Popcorn Story
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E40 Pop Up CPG: From Lawyer to Popcorn Mogul: The Bad Monkey Popcorn Story

Fabio Zeppilli, co-founder of Bad Monkey Popcorn, discusses his inspiring shift from academia and legal briefs to creating a buzz in the snack market. He reveals the recipe to the launch of Bad Monkey Popcorn: a blend of passion and innovative marketing tactics. This discussion further delves into Fabio’s initial challenges, significant milestones, and insights on the critical role of cultivating a strong brand and community support. Throughout, Fabio emphasizes the importance of happiness, wellbeing, teamwork, and adaptability in entrepreneurship.

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Show Notes:

00:10 The Unconventional Journey from Law to Popcorn
03:20 The Birth of Bad Monkey Popcorn
10:04 Achieving Milestones and Embracing the Journey
12:16 Retail Success and Marketing Strategies
16:06 The Art of Retail Relationships
17:06 Leveraging Consumer Demand to Influence Retailers
17:34 Building a Passionate Fan Base
21:14 Innovating in a Saturated Market: The Popcorn Revolution
23:41 The Entrepreneurial Journey: Health, Team Building, and Growth

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Links Discussed

Bad Monkey Popcorn

https://badmonkeypopcorn.com/

Dragons Den

Walmart

https://www.walmart.com/

Starbucks

https://www.starbucks.com/

Red Bull

https://www.redbull.com/

Disney

https://www.disney.com/

Cirque du Soleil

https://www.cirquedusoleil.com/

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Additional Episodes You Might Enjoy:

The Journey of Jaime Schmidt in Entrepreneurship

Inside the Scent-Free Revolution with Anie Rouleau, founder and CEO of the Unscented Company

How Product Seeding Helped Scent Lab Garner Millions in Earned Media

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Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Ryan Babenzien (Jolie Skin Co). 

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.