Jamie Schmidt, the founder of Schmidt's Naturals, shares her entrepreneurial journey from her upbringing to building one of the major players in the natural deodorant industry. She discusses her initial inspiration to create personal care products and shares her experience with selling the company to Unilever. She also provides insights into the nuances of customer retention, the trend of community building and engagement, and the growing opportunity in the Web3 space. The conversation closes with Jamie sharing her thoughts on consumer brands and her passion for the fast-growing sport of pickleball.
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Links Discussed
Schmidt's Naturals - https://schmidts.com/
Unilever - https://www.unilever.com/
BFF - https://www.mybff.com/
Athletic Greens - https://drinkag1.com/
Procter and Gamble - https://us.pg.com/
Club CPG - https://www.clubcpg.com/
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Show Notes:
00:18 Jamie's Early Life and Entrepreneurial Journey
02:48 Taking the Leap: From Farmer's Market to Business
11:42 The Decision to Sell and Post-Acquisition Reflections
15:26 Life After Acquisition: New Ventures and Projects
19:55 The Art of Pattern Matching in Investments
21:36 The Challenges of Raising Funds for Consumer Brands
28:07 The Power of Community Engagement in Branding
32:43 The Lessons Learned from Building a Successful Brand
36:07 The Future of Crypto in Consumer Brands
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Additional Episodes You Might Enjoy:
Inside the Scent-Free Revolution with Anie Rouleau, founder and CEO of the Unscented Company
How Product Seeding Helped Scent Lab Garner Millions in Earned Media
How to Launch Your Own Beauty Brand with Blanka
Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Ryan Babenzien (Jolie Skin Co).
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
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E38 Pop Up CPG: The Journey of Jaime Schmidt in Entrepreneurship