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Don’t Take The Money (Even When You Can)
Over the past decade, venture investments in DTC brands have generally yielded disappointing results. Here’s 5 reasons why DTC founders should abstain…
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Ethan Song
From Gear to Activism: Patagonia's Multi-Platform Approach to Community
Since its inception in 1973, Patagonia’s dedication to environmental and social responsibility has earned it a loyal community of enthusiasts who share…
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Nick Lighter
The Dark Side of Incentives
Incentives are the lifeblood of retail. But your tactics and activations can backfire if you're not careful.
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Nick D'Urbano
#001: The Welcome Issue
Nike dotSwoosh • Beyond the TikTok Saga • Making Furniture Great Again
The End of an Era in Commerce
The old DTC playbook is dead. Brands are experiencing exploding CPMs, fierce competition, and shifting consumer expectations. And with that, a new era…
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Nick D'Urbano
The Urgency of Customer Loyalty in a Downturn
How building customer loyalty is the key to thriving in tough times. Discover proven strategies to retain loyal customers, boost profits and create a…
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Nick D'Urbano
(Episode 1) The Power of Community in Brand Building
Listen now (35 min) | An Interview with Ethan Song, Founder of Frank and Oak
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Nick Lighter
The Pop Up Report
The Pop Up Report
Exploring the best in brand communities.

The Pop Up Report

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