The Pop Up Report by Ethan Song
The Pop Up Report
E11 Pop Up Beauty: How Jolie Skin Scaled to $10M per Employee in Less than Two Years
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E11 Pop Up Beauty: How Jolie Skin Scaled to $10M per Employee in Less than Two Years

Ethan Song and Ryan Babenzien of Jolie Skin discuss the importance of profitability in business. Hear how DTC has evolved over the last decade from a business model to a distribution channel. Gain insights from Ryan as he shares his experience scaling brands without sacrificing profitability. This episode also delves into supply chain, venture capital and remote work.

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Links Discussed

Jolie Skin

Greats

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Show Notes:

9:13 Sales channels

14:33 Identifying a market opportunity

17:03 Launching Jolie

19:53 The advantages of experience

26:23 Lean overhead

30:03 The importance of saying no

34:18 Content strategy

38:33 Retention

41:33 Getting profitable quickly

46:48 True disruption

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Past guests on the Pop Up Report include Stephen Kuhl (Burrow), Jake Karls (Mid-Day Squares), Alan Wood (Rally Beer Company). 

Stay tuned for new episodes from upcoming guests including Rami Helali (Kotn), Genevieve Brousseau Provencher (Dose Juice), Tricia Stevens (Plantd Skincare) and many more.

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Additional Episodes You Might Enjoy:

E5 - Why You Shouldn’t Take VC Money, Even When You Can (Bonus)

E6 - Scaling Blume to $10m through Omnichannel and Community Building

E10 - How Lanny Smith Went From Career Ending Injury to $30M Brand

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.