The Pop Up Report by Ethan Song
The Pop Up Report
E34 Pop Up Report: How to Build a Great Shopify Storefront with Phil Tabah from Field Office
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E34 Pop Up Report: How to Build a Great Shopify Storefront with Phil Tabah from Field Office

Transcript

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Ethan Song is joined by e-commerce agency founder Phil Tabah of Field Office to discuss all things Shopify. Hear from Phil’s experience building and scaling more than 40 Shopify stores for world class brands like Atari and Togethxr. Learn more about the Shopify ecosystem, the role of creative partners and different metrics to consider when setting up your store. This episode also delves into content marketing.

Subscribe to our Substack and YouTube for more engaging content and thoughtful analysis.

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Links Discussed

Field Office

Shopify

Pangaia

Outdoor Voices

Patagonia

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Show Notes:

05:14 Start with the brand

09:40 Custom themes vs prebuilt themes

13:09 Understanding Shopify Plus

18:00 Avoid these Shopify mistakes

20:00 The importance of product pages

22:22 Key Shopify metrics

28:00 The costs of running a Shopify store

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Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Ryan Babenzien (Jolie Skin Co). 

Stay tuned for new episodes from upcoming guests including Jaime Schmidt (Schmidt’s Naturals), Griffin Spolansky (Mezcla) and many more.

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Additional Episodes You Might Enjoy:

How Slowtide Turned Towels Cool and Built a Multi-Million Dollar Business in the Process

How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess

How to Launch Your Own Beauty Brand with Blanka

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty. Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles. For more Pop Up Report content subscribe and visit www.thepopupreport.com. This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.