The Pop Up Report by Ethan Song
The Pop Up Report
E36 Pop Up Beauty: Inside the Scent-Free Revolution with Anie Rouleau, founder and CEO of the Unscented Company
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E36 Pop Up Beauty: Inside the Scent-Free Revolution with Anie Rouleau, founder and CEO of the Unscented Company

In this detailed interview, the founder of The Unscented Company, Anie Rouleau, shares her entrepreneurial journey. She shares her early experiences in her family's business, her travels around the world that inspired the concept of her company, the challenges she faced, and the wins she achieved. Anie discusses the environmental mission that is central to her brand’s DNS and her goal of making the Unscented Company a leading home and body care brand. She also reflects on the culture she is building within her company and the importance of aligning business goals with personal values.

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Links Discussed

Unscented Company

https://unscentedco.com/

Whole Foods

https://www.wholefoodsmarket.com/

Goop

https://goop.com/

Urban Outfitters

https://www.urbanoutfitters.com/en-ca/

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Show Notes:

00:28 Early Life and Entrepreneurial Journey
04:17 Challenges and Triumphs in Business
06:41 The Birth of the Unscented Company
09:03 Overcoming Market Challenges
11:43 The Importance of Unscented Products
14:04 The Journey to Wholesale and B2B
20:40 An Early Turning Point: Recognition from Goop
22:40 Bootstrapping the Business
27:02 The Importance of B Corp
29:46 The Challenge of Differentiation in a Growing Market
31:18 Building a Strong Company Culture

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Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Ryan Babenzien (Jolie Skin Co). 

Stay tuned for new episodes from upcoming guests including Jaime Schmidt (Schmidt’s Naturals), Griffin Spolansky (Mezcla) and many more.

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Additional Episodes You Might Enjoy:

How Product Seeding Helped Scent Lab Garner Millions in Earned Media

How to Launch Your Own Beauty Brand with Blanka

How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.