Ethan Song and Scent Lab founder Ariana Silvestro discuss the importance of product seeding in brand marketing. Ariana shares her journey from retail beauty to health tech startups that eventually led her to found a personalized wellness brand. Discover how Ariana leverages seeding to drive organic growth and personalization to drive retention. This episode also delves into healthcare and retail marketing.
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Links Discussed:
Best of Beauty 2023: Fragrance
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Show Notes:
04:21 Full Commitment to Scent Lab
08:42 Commitment, hustle and growth
14:12 The role of personalization in beauty
17:25 Innovative In-Store Experiences
19:54 Product seeding, press and earned media
23:37 Driving retention through personalization
27:01 Building a team
30:35 Rapid fire questions
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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).
Stay tuned for new episodes from upcoming guests including Dario Phillips (SlowTide), Fred Campbell (Hooké) and many more.
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Additional Episodes You Might Enjoy:
How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess
How Marlow Tapped TikTok to Acquire Its First Customers
How to Launch Your Own Beauty Brand with Blanka
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
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E27 Pop Up Beauty: How Product Seeding Helped Scent Lab Garner Millions in Earned Media