The Pop Up Report by Ethan Song
The Pop Up Report
E27 Pop Up Beauty: How Product Seeding Helped Scent Lab Garner Millions in Earned Media
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E27 Pop Up Beauty: How Product Seeding Helped Scent Lab Garner Millions in Earned Media

Ethan Song and Scent Lab founder Ariana Silvestro discuss the importance of product seeding in brand marketing. Ariana shares her journey from retail beauty to health tech startups that eventually led her to found a personalized wellness brand. Discover how Ariana leverages seeding to drive organic growth and personalization to drive retention. This episode also delves into healthcare and retail marketing.

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Links Discussed:

CityMD

Scent Labs

Best of Beauty 2023: Fragrance

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Show Notes:

04:21 Full Commitment to Scent Lab

08:42 Commitment, hustle and growth

14:12 The role of personalization in beauty

17:25 Innovative In-Store Experiences

19:54 Product seeding, press and earned media

23:37 Driving retention through personalization

27:01 Building a team

30:35 Rapid fire questions

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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).

Stay tuned for new episodes from upcoming guests including Dario Phillips (SlowTide), Fred Campbell (Hooké) and many more.

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Additional Episodes You Might Enjoy:

How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess

How Marlow Tapped TikTok to Acquire Its First Customers

How to Launch Your Own Beauty Brand with Blanka

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.