Ethan Song and Deux Founder Sabeena Ladha discuss the role of content marketing for omnichannel brands. Hear how Deux’s authentic content helps drive revenue across both retail and digital channels by leaning into humor and storytelling. Plus, how the Snack Break newsletter scaled to over 40,000 subscribers. This conversation also touches upon wholesale distribution and merchandising.
- - - - - - - - - - - -
Links Discussed
- - - - - - - - - - - -
Show Notes:
1:25 Immigrant entrepreneurs and values
6:23 Consulting and venture
9:06 Opportunities in grocery store aisles
12:58 Building a better for you brand
14:39 Staying relevant in the face of competition
17:06 Building out in the open
22:10 How to succeed on Tiktok
24:56 How to build a newsletter
27:42 Investing in content and measuring success
30:28 The importance of an omnichannel strategy
34:14 The role of retail in growth
39:09 The Future of Deux
40:43 Rapid fire
- - - - - - - - - - - -
Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).
Stay tuned for new episodes from upcoming guests including Dario Phillips (SlowTide), Ariana Silverstro (Scent Lab) and many more.
- - - - - - - - - - - -
Additional Episodes You Might Enjoy:
How Marlow Tapped TikTok to Acquire Its First Customers
How Nala Care Increased Sales by 600% through Word of Mouth
Scaling Blume to $10m through Omnichannel and Community Building
- - - - - - - - - - - -
The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E25 Pop Up CPG: How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess