The Pop Up Report by Ethan Song
The Pop Up Report
E25 Pop Up CPG: How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess
0:00
-43:22

E25 Pop Up CPG: How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess

Transcript

No transcript...

Ethan Song and Deux Founder Sabeena Ladha discuss the role of content marketing for omnichannel brands. Hear how Deux’s authentic content helps drive revenue across both retail and digital channels by leaning into humor and storytelling. Plus, how the Snack Break newsletter scaled to over 40,000 subscribers. This conversation also touches upon wholesale distribution and merchandising.

- - - - - - - - - - - - 

Links Discussed

McKinsey

M13

Deux

Snack Break

- - - - - - - - - - - -

Show Notes:

1:25 Immigrant entrepreneurs and values

6:23 Consulting and venture

9:06 Opportunities in grocery store aisles

12:58 Building a better for you brand

14:39 Staying relevant in the face of competition

17:06 Building out in the open

22:10 How to succeed on Tiktok

24:56 How to build a newsletter

27:42 Investing in content and measuring success

30:28 The importance of an omnichannel strategy

34:14 The role of retail in growth

39:09 The Future of Deux

40:43 Rapid fire

- - - - - - - - - - - -

Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).

Stay tuned for new episodes from upcoming guests including Dario Phillips (SlowTide), Ariana Silverstro (Scent Lab) and many more.

- - - - - - - - - - - -

Additional Episodes You Might Enjoy:

How Marlow Tapped TikTok to Acquire Its First Customers

How Nala Care Increased Sales by 600% through Word of Mouth

Scaling Blume to $10m through Omnichannel and Community Building

- - - - - - - - - - - - 

The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

0 Comments
The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty. Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles. For more Pop Up Report content subscribe and visit www.thepopupreport.com. This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.