E25 Pop Up CPG: How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess
www.thepopupreport.com
Listen now | Ethan Song and Deux Founder Sabeena Ladha discuss the role of content marketing for omnichannel brands. Hear how Deux’s authentic content helps drive revenue across both retail and digital channels by leaning into humor and storytelling. Plus, how the Snack Break newsletter scaled to over 40,000 subscribers. This conversation also touches upon wholesale distribution and merchandising.
E25 Pop Up CPG: How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess
E25 Pop Up CPG: How Deux Harnessed TikTok to…
E25 Pop Up CPG: How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess
Listen now | Ethan Song and Deux Founder Sabeena Ladha discuss the role of content marketing for omnichannel brands. Hear how Deux’s authentic content helps drive revenue across both retail and digital channels by leaning into humor and storytelling. Plus, how the Snack Break newsletter scaled to over 40,000 subscribers. This conversation also touches upon wholesale distribution and merchandising.