Ethan Song and Ada Juristovski Jemc of Nala Care discuss building a brand through organic growth and authenticity. Discover how Ada's holistic approach to growth prioritizes the journey as much as the outcome. Gain valuable insights as Ada shares her sustainability-focused journey in building Nala Care. This episode also delves into influencer marketing, content and work-life balance as an entrepreneur.
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Links Discussed
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Show Notes:
3:30 - Turning grief into productivity
7:00 - Personalized body care
9:50 - Content strategy
13:20 - In house production
18:00 - Post purchase feedback
20:20 - The soft launch
21:50 - Influencer marketing
25:30 - Organic growth channels
29:15 - Founder led brands
39:45 - Sustainable growth
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Past guests on the Pop Up Report include Stephen Kuhl (Burrow), Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume).
Stay tuned for new episodes from upcoming guests including Lanny Smith (Actively Black), Ryan Babenzien (Jolie Skin), Genvieve Brousseau (Dose Juice) and many more.
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Additional Episodes You Might Enjoy:
From 0 to 100K in Less than 30 Days
Acquiring and Growing Multi-Million Dollar Consumer Brands Quartz Co. and Want les Essentiels
Why You Shouldn’t Take VC Money, Even When You Can (Bonus)
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E9 Pop Up Beauty: How Nala Care Increased Sales by 600% through Word of Mouth