Ethan Song and J.P. Robert of Quartz Co. and Want Les Essentiels discuss the business of buying and scaling brands. Though many entrepreneurs choose to start their own brands from scratch, an alternate path (buying an existing brand) presents its own unique set of risks and rewards. From printing t-shirts in the garment district of Montreal to completing leveraged buyouts of undervalued brands, J.P. walks Ethan through his journey of building value from pre-existing businesses. Additional topics include the importance of self-awareness in entrepreneurship, debt financing and the market dynamics of the apparel industry.
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Links Discussed
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Show Notes:
5:40 Flash sale business model
8:30 Margins and growth
13:00 The luxury outerwear market
17:30 Buying a brand
24:15 Manufacturing in-house
33:00 Acquisition strategy
37:10 Financing acquisitions
41:20 Post-acquisition integration
45:25 Capital markets
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Past guests on the Pop Up Report include Stephen Kuhl (Burrow), Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume).
Stay tuned for new episodes from upcoming guests including Lanny Smith (Actively Black), Joe Parenteau (Fable), Ada Juristovski Jemc (Nala Care) and many more.
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Additional Episodes You Might Enjoy:
Scaling Blume to $10m through Omnichannel and Community Building
Why You Shouldn’t Take VC Money, Even When You Can (Bonus)
How Burrow Turned Customer Obsession into a Competitive Advantage
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E7 Pop Up Report: Acquiring and Growing Multi-Million Dollar Consumer Brands