The Pop Up Report by Ethan Song
The Pop Up Report
E7 Pop Up Report: Acquiring and Growing Multi-Million Dollar Consumer Brands
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E7 Pop Up Report: Acquiring and Growing Multi-Million Dollar Consumer Brands

Ethan Song and J.P. Robert of Quartz Co. and Want Les Essentiels discuss the business of buying and scaling brands. Though many entrepreneurs choose to start their own brands from scratch, an alternate path (buying an existing brand) presents its own unique set of risks and rewards. From printing t-shirts in the garment district of Montreal to completing leveraged buyouts of undervalued brands, J.P. walks Ethan through his journey of building value from pre-existing businesses. Additional topics include the importance of self-awareness in entrepreneurship, debt financing and the market dynamics of the apparel industry.

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Links Discussed

Polytechnique Montréal

Quartz Co.

Want Les Essentiels

Shoe Dog

Back to Beer…and hockey

Gucci: The Making Of

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Show Notes:

5:40 Flash sale business model

8:30 Margins and growth

13:00 The luxury outerwear market

17:30 Buying a brand

24:15 Manufacturing in-house

33:00 Acquisition strategy

37:10 Financing acquisitions

41:20 Post-acquisition integration

45:25 Capital markets

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Past guests on the Pop Up Report include Stephen Kuhl (Burrow), Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume). 

Stay tuned for new episodes from upcoming guests including Lanny Smith (Actively Black), Joe Parenteau (Fable), Ada Juristovski Jemc (Nala Care) and many more.

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Additional Episodes You Might Enjoy:

Scaling Blume to $10m through Omnichannel and Community Building

Why You Shouldn’t Take VC Money, Even When You Can (Bonus)

How Burrow Turned Customer Obsession into a Competitive Advantage

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.