Camille Benmergui, Director of Marketplace at Reitman’s Canada Limited, unravels the dynamic world of e-commerce marketplaces. Drawing from her journey leading both fashion brands and third-party marketplaces, Camille offers rich insights on third-party marketplaces, their business models, and advantages they bring to brands. This conversation expands on the concept of online marketplaces, uncovering strategies for success and exploring the potential of niche marketplaces, alongside industry giants.
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Links Discussed
Reitman's Canada Limited
https://www.reitmans.com/en/marketplace
Altitude Sports
https://www.altitude-sports.com/
Amazon
https://www.amazon.com/Marketplace/s?k=Marketplace
Walmart
https://marketplace.walmart.com/
Best Buy
https://www.bestbuy.ca/en-ca/about/what-is-marketplace/blt0abb2e20522802f2
The Bay
https://www.thebay.com/content/marketplace
Farfetch
Etsy
eBay
Wayfair
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Show Notes:
01:14 Understanding Third-Party Marketplaces
04:04 Different Types of Online Marketplaces and Their Dynamics
05:59 The Benefits of Selling on Marketplaces
08:44 Setting Up for Success in Marketplaces
19:09 Key Success Factors for Brands in Marketplaces
23:35 Choosing the Right Marketplace for Your Brand
26:13 Predictions for the Future of Marketplaces
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Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Ryan Babenzien (Jolie Skin Co).
Stay tuned for new episodes from upcoming guests including Jaime Schmidt (Schmidt’s Naturals), Griffin Spolansky (Mezcla) and many more.
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Additional Episodes You Might Enjoy:
How Slowtide Turned Towels Cool and Built a Multi-Million Dollar Business in the Process
How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess
How to Launch Your Own Beauty Brand with Blanka
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E39 Pop Up Report: Diving into the World of Online Marketplaces