The Pop Up Report by Ethan Song
The Pop Up Report
E28 Pop Up Active: How Slowtide Turned Towels Cool and Built a Multi-Million Dollar Business in the Process
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E28 Pop Up Active: How Slowtide Turned Towels Cool and Built a Multi-Million Dollar Business in the Process

Transcript

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Ethan Song and Dario Phillips of Slowtide discuss building a brand through collaborations. Dario shares how his experience in action sports marketing helped propel his niche towel brand into a category leader. Gain insights from Dario as he shares the opportunities and challenges of marketing a niche business. This episode also delves into wholesale distribution and retail marketing.

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Links Discussed

Quicksilver

Huf

Stance

Herschel

Takashi Murakami

Stussy Collab

New Balance Collab

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Show Notes:

2:15 Intro to the action sports industry

6:35 Product seeding in action sports

12:00 Leveraging experience

15:00 Marketing collaborations

19:00 Pitching collaborations

23:30 Working with wholesalers

25:45 Playing with the big retailers

28:10 Balancing DTC and wholesale

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Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Alan Wood (Rally Beer Company). 

Stay tuned for new episodes from upcoming guests including Fred Campbell (Hooké), Nick West (Bandit Running), Randy Hetrick (TRX) and many more.

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Additional Episodes You Might Enjoy:

How Active Brands Like Lululemon, On Running and AG1 10X Outperform the Market

How Personalization Helped Indochino Grow to $1B+ in Cumulative Revenue

Burrow: Customer Obsession as a Competitive Advantage

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty. Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles. For more Pop Up Report content subscribe and visit www.thepopupreport.com. This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.