Ethan Song and Dario Phillips of Slowtide discuss building a brand through collaborations. Dario shares how his experience in action sports marketing helped propel his niche towel brand into a category leader. Gain insights from Dario as he shares the opportunities and challenges of marketing a niche business. This episode also delves into wholesale distribution and retail marketing.
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Links Discussed
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Show Notes:
2:15 Intro to the action sports industry
6:35 Product seeding in action sports
12:00 Leveraging experience
15:00 Marketing collaborations
19:00 Pitching collaborations
23:30 Working with wholesalers
25:45 Playing with the big retailers
28:10 Balancing DTC and wholesale
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Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Alan Wood (Rally Beer Company).
Stay tuned for new episodes from upcoming guests including Fred Campbell (Hooké), Nick West (Bandit Running), Randy Hetrick (TRX) and many more.
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Additional Episodes You Might Enjoy:
How Active Brands Like Lululemon, On Running and AG1 10X Outperform the Market
How Personalization Helped Indochino Grow to $1B+ in Cumulative Revenue
Burrow: Customer Obsession as a Competitive Advantage
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E28 Pop Up Active: How Slowtide Turned Towels Cool and Built a Multi-Million Dollar Business in the Process