The Pop Up Report by Ethan Song
The Pop Up Report
E24 Pop Up Deep Dive: How Active Brands Like Lululemon, On Running and AG1 10X Outperform the Market
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E24 Pop Up Deep Dive: How Active Brands Like Lululemon, On Running and AG1 10X Outperform the Market

Transcript

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Ethan Song and RareCircles co-founder Nick D’Urbano take a deep dive into the world of sports and active brands. Learn why sports and activewear brands generally outperform fashion and lifestyle brands over the years. Explore global trends towards more casual health-focused lifestyles. See how brands like Lululemon and Nike capitalize on this trend and the opportunities for new brands to succeed by niching down, innovating, and building stronger relationships with their customers.

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Links Discussed

Nike

Lululemon

Bandit

Rapha

Tracksmith

GymShark

Under Armour

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Show Notes:

05:05 Most influencers are athletes

12:45 Lululemon’s influencer strategy before social media

17:45 Sell more with less

23:00 Under Armour’s rise and fall

25:00 Why Lululemon will outgrow Adidas

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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).

Stay tuned for new episodes from upcoming guests including Dario Phillips (SlowTide), Ariana Silvestro (Scent Lab), Sabeena Ladha (DEUX) and many more.

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Additional Episodes You Might Enjoy:

Pop Up Deep Dive: Ethan’s Omnichannel Framework to Scale Profitably

Pop Up Report: How Personalization Helped Indochino Grow to $1B+ in Cumulative Revenue

Pop Up Active: How Lanny Smith Went From Career Ending Injury to $30M Brand

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty. Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles. For more Pop Up Report content subscribe and visit www.thepopupreport.com. This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.