Ethan Song and RareCircles co-founder Nick D’Urbano take a deep dive into the world of sports and active brands. Learn why sports and activewear brands generally outperform fashion and lifestyle brands over the years. Explore global trends towards more casual health-focused lifestyles. See how brands like Lululemon and Nike capitalize on this trend and the opportunities for new brands to succeed by niching down, innovating, and building stronger relationships with their customers.
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Links Discussed
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Show Notes:
05:05 Most influencers are athletes
12:45 Lululemon’s influencer strategy before social media
17:45 Sell more with less
23:00 Under Armour’s rise and fall
25:00 Why Lululemon will outgrow Adidas
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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).
Stay tuned for new episodes from upcoming guests including Dario Phillips (SlowTide), Ariana Silvestro (Scent Lab), Sabeena Ladha (DEUX) and many more.
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Additional Episodes You Might Enjoy:
Pop Up Deep Dive: Ethan’s Omnichannel Framework to Scale Profitably
Pop Up Report: How Personalization Helped Indochino Grow to $1B+ in Cumulative Revenue
Pop Up Active: How Lanny Smith Went From Career Ending Injury to $30M Brand
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E24 Pop Up Deep Dive: How Active Brands Like Lululemon, On Running and AG1 10X Outperform the Market