The Pop Up Report by Ethan Song
The Pop Up Report
E20 Pop Up Deep Dive: Ethan’s Omnichannel Framework to Scale Profitably
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E20 Pop Up Deep Dive: Ethan’s Omnichannel Framework to Scale Profitably

Ethan Song and RareCircles Co-Founder Nick D’Urbano discuss the most important sales channels in an omnichannel strategy. Explore the role, risks and opportunities associated with the different channels as Ethan shares lessons learned scaling Frank and Oak through retail stores and wholesale relationships. Learn from Ethan and Nick as they share their frameworks and strategies to identify and succeed in the channels that are right for your business. This episode also discusses digital marketing.

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Links Discussed

Altitude Sports

Amazon

Walmart

Etsy

How Jolie Skin Scaled to $10M per Employee in Less than Two Years

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Show Notes:

3:45 The role of retail

4:35 Digital marketplaces

5:25 Identifying your channels

7:00 Channel breakdown

11:11 Going retail

14:45 B2B sales

18:00 Margins

22:15 Attribution

25:00 Building community

28:30 The risks of omnichannel

31:00 The future of retail

32:45 Omnichannel roadmap

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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).

Stay tuned for new episodes from upcoming guests including Nadia Nadak (Marlowe), Kaylee Astle (Blanka) and many more.

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Additional Episodes You Might Enjoy:

How Personalization Helped Indochino Grow to $1B+ in Cumulative Revenue

The Ultimate Guide to Brand Discovery

Why You Shouldn’t Take VC Money, Even When You Can (Bonus)

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.