Ethan Song and RareCircles Co-Founder Nick D’Urbano discuss the most important sales channels in an omnichannel strategy. Explore the role, risks and opportunities associated with the different channels as Ethan shares lessons learned scaling Frank and Oak through retail stores and wholesale relationships. Learn from Ethan and Nick as they share their frameworks and strategies to identify and succeed in the channels that are right for your business. This episode also discusses digital marketing.
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Links Discussed
How Jolie Skin Scaled to $10M per Employee in Less than Two Years
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Show Notes:
3:45 The role of retail
4:35 Digital marketplaces
5:25 Identifying your channels
7:00 Channel breakdown
11:11 Going retail
14:45 B2B sales
18:00 Margins
22:15 Attribution
25:00 Building community
28:30 The risks of omnichannel
31:00 The future of retail
32:45 Omnichannel roadmap
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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).
Stay tuned for new episodes from upcoming guests including Nadia Nadak (Marlowe), Kaylee Astle (Blanka) and many more.
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Additional Episodes You Might Enjoy:
How Personalization Helped Indochino Grow to $1B+ in Cumulative Revenue
The Ultimate Guide to Brand Discovery
Why You Shouldn’t Take VC Money, Even When You Can (Bonus)
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
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E20 Pop Up Deep Dive: Ethan’s Omnichannel Framework to Scale Profitably