The Pop Up Report by Ethan Song
The Pop Up Report
E13 Pop Up Report: The Ultimate Guide to Brand Discovery
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E13 Pop Up Report: The Ultimate Guide to Brand Discovery

Ethan Song and Aubrie Pagano of Alpaca VC discuss the role of brand discovery in business. Discover the toolkit and strategies that marketers use to acquire customers and uncover the hurdles posed by rapid technological shifts. Gain insights from Aubrie as she lends her expertise to a comprehensive exploration of Alpaca’s latest Brand Discovery Report. This episode also delves into AI and venture capital.

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DISCLAIMER: Please note that Alpaca Ventures is an investor in RareCircles Inc.

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Links Discussed

Frank and Oak

Bow and Drape Acquisition

X Factor

Brand Discovery Report by Alpaca VC

Amazon

Buffalo Market

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Show Notes:

6:22 Personalized products

9:27 Venture capital

14:37 Brand discovery

17:07 Privacy and tracking

18:37 Starting a brand

24:22 Omni-channel distribution

26:57 Ecommerce by industry

28:52 AI for brands

32:52 Affiliate marketing

38:27 The new playbook

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Past guests on the Pop Up Report include Stephen Kuhl (Burrow), Jake Karls (Mid-Day Squares), Alan Wood (Rally Beer Company). 

Stay tuned for new episodes from upcoming guests including Rami Helali (Kotn), Genevieve Brousseau Provencher (Dose Juice), Tricia Stevens (Plantd Skincare) and many more.

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Additional Episodes You Might Enjoy:

E5 - Why You Shouldn’t Take VC Money, Even When You Can (Bonus)

E6 - Scaling Blume to $10m through Omnichannel and Community Building

E10 - How Lanny Smith Went From Career Ending Injury to $30M Brand

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.