Ethan Song and Aubrie Pagano of Alpaca VC discuss the role of brand discovery in business. Discover the toolkit and strategies that marketers use to acquire customers and uncover the hurdles posed by rapid technological shifts. Gain insights from Aubrie as she lends her expertise to a comprehensive exploration of Alpaca’s latest Brand Discovery Report. This episode also delves into AI and venture capital.
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DISCLAIMER: Please note that Alpaca Ventures is an investor in RareCircles Inc.
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Links Discussed
Brand Discovery Report by Alpaca VC
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Show Notes:
6:22 Personalized products
9:27 Venture capital
14:37 Brand discovery
17:07 Privacy and tracking
18:37 Starting a brand
24:22 Omni-channel distribution
26:57 Ecommerce by industry
28:52 AI for brands
32:52 Affiliate marketing
38:27 The new playbook
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Past guests on the Pop Up Report include Stephen Kuhl (Burrow), Jake Karls (Mid-Day Squares), Alan Wood (Rally Beer Company).
Stay tuned for new episodes from upcoming guests including Rami Helali (Kotn), Genevieve Brousseau Provencher (Dose Juice), Tricia Stevens (Plantd Skincare) and many more.
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Additional Episodes You Might Enjoy:
E5 - Why You Shouldn’t Take VC Money, Even When You Can (Bonus)
E6 - Scaling Blume to $10m through Omnichannel and Community Building
E10 - How Lanny Smith Went From Career Ending Injury to $30M Brand
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E13 Pop Up Report: The Ultimate Guide to Brand Discovery