The Pop Up Report by Ethan Song
The Pop Up Report
E19 Pop Up Report: How Personalization Helped Indochino Grow to $1B+ in Cumulative Revenue
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E19 Pop Up Report: How Personalization Helped Indochino Grow to $1B+ in Cumulative Revenue

Ethan Song and Drew Green of Indochino discuss the role of personalization in the apparel industry. Hear more about the challenges and opportunities in the made to measure space as Drew recounts his experience growing the menswear brand over 1000% since joining as CEO in 2015. Learn more about Drew’s experience streamlining Indochino’s supply chain and doubling down on retail experiences. This episode also delves into fundraising and brand marketing.

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Links Discussed

Indochino

Jordan

Lululemon

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Show Notes:

11:00 Supply chain

13:00 Personalization

15:00 Turnaround

18:00 Retail experience

22:00 Differentiation

27:30 The Showroom effect

31:40 Partnerships and collaboration

34:00 Focus and discipline

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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).

Stay tuned for new episodes from upcoming guests including Nadia Nadak (Marlowe), Kaylee Astle (Blanka) and many more.

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Additional Episodes You Might Enjoy:

The Ultimate Guide to Brand Discovery

How Jolie Skin Scaled to $10M per Employee in Less than Two Years

From 0 to 100K in Less than 30 Days

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.