Ethan Song and Drew Green of Indochino discuss the role of personalization in the apparel industry. Hear more about the challenges and opportunities in the made to measure space as Drew recounts his experience growing the menswear brand over 1000% since joining as CEO in 2015. Learn more about Drew’s experience streamlining Indochino’s supply chain and doubling down on retail experiences. This episode also delves into fundraising and brand marketing.
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Links Discussed
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Show Notes:
11:00 Supply chain
13:00 Personalization
15:00 Turnaround
18:00 Retail experience
22:00 Differentiation
27:30 The Showroom effect
31:40 Partnerships and collaboration
34:00 Focus and discipline
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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).
Stay tuned for new episodes from upcoming guests including Nadia Nadak (Marlowe), Kaylee Astle (Blanka) and many more.
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Additional Episodes You Might Enjoy:
The Ultimate Guide to Brand Discovery
How Jolie Skin Scaled to $10M per Employee in Less than Two Years
From 0 to 100K in Less than 30 Days
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E19 Pop Up Report: How Personalization Helped Indochino Grow to $1B+ in Cumulative Revenue