Ethan Song and Blanka Brand co-founder Kaylee Astle discuss the future of the beauty and cosmetics industry. Discover the challenges and opportunities emerging from advancements in technology and shifts in consumer behaviors. Gain insights from Kaylee as she shares learnings leveraging technology to optimize and democratize brand building. This episode also delves into celebrity backed brands and supply chain.
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Links Discussed
Walking Away from Big Pharma to Build an Authentic Beauty Brand
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Show Notes:
2:45 Pain points of starting a beauty brand
6:20 Blanka elevator pitch
9:30 Four customer types
12:00 Three elements of a successful brand
14:50 Bootstrapping
17:00 Private labeling
22:15 Sourcing local
25:45 Innovation in beauty
27:25 Celebrity and community brands
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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).
Stay tuned for new episodes from upcoming guests including Nadia Nadak (Marlowe), Oren Epstein (Bio Raw) and many more.
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Additional Episodes You Might Enjoy:
How to Drive Positive Impact with Tricia Stevens from Plantd Skincare and Lush
How Jolie Skin Scaled to $10M per Employee in Less than Two Years
How Nala Care Increased Sales by 600% through Word of Mouth
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E21 Pop Up Beauty: How to Launch Your Own Beauty Brand with Blanka