Ethan Song and Lisa Mattam of Sahajan discuss merging science and heritage in the world of wellness. Lisa shares her journey of making the bold transition from a thriving career in pharmaceuticals to entrepreneurship, offering valuable insights into this transformative decision. Discover how to build and market a brand steeped in ancient traditions through a contemporary lens backed by science. This episode also delves into work life balance.
Links Discussed
Show Notes:
5:00 Walking away from big pharma
8:40 Starting Sahajan
12:00 Ayurveda and wellness
18:00 The illusion of metrics
22:25 PR for beauty brands
27:00 The risks of outside capital
32:35 Product development
36:15 Balancing work and life
41:35 Immigrant background
44:45 The role of community
Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume), Ryan Babenzien (Jolie Skin).
Stay tuned for new episodes from upcoming guests including Matt Johnston (Collective Arts Brewing), Drew Green (Indochino), Tricia Stevens (Plantd Skincare) and many more.
Additional Episodes You Might Enjoy:
How Customer Loyalty Helps Build Cult Like Brands (Bonus)
How Nala Care Increased Sales by 600% through Word of Mouth
Burrow: Customer Obsession as a Competitive Advantage
The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
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E16 Pop Up Beauty: Walking Away from Big Pharma to Build an Authentic Beauty Brand