Ethan Song and RareCircles Co-Founder Nick D’Urbano discuss the shifting dynamics of loyalty and retention in business. Explore the nuanced facets of customer loyalty, different examples, metrics and strategies to build loyalty. Gain insights from Nick and Ethan as they share learnings from personal experience and research at RareCircles. This episode also delves into ecommerce, customer feedback and profitability.
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Links Discussed
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Show Notes:
3:13 Defining loyalty
7:53 The problem with loyalty
10:23 Loyalty points
13:43 Subscriptions and loyalty
19:13 Some examples of loyalty
25:03 The role of retail in loyalty
27:58 Building loyalty
30:33 Wholesale
32:13 Customer data
34:13 Loyalty framework
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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume), Ryan Babenzien (Jolie Skin).
Stay tuned for new episodes from upcoming guests including Tricia Stevens (Plantd Skincare), Rami Helali (Kotn), Genevieve Brousseau Provencher (Dose Juice), and many more.
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Additional Episodes You Might Enjoy:
E5 - Why You Shouldn’t Take VC Money, Even When You Can (Bonus)
E6 - Scaling Blume to $10m through Omnichannel and Community Building
E10 - How Lanny Smith Went From Career Ending Injury to $30M Brand
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E12 Pop Up Deep Dive: How Customer Loyalty Helps Build Cult Like Brands