Ethan Song and Tricia Stevens of Plantd Skincare discuss the role of social impact in business. Hear how Tricia’s experience scaling social impact initiatives at Lush helped raise over 58 million dollars and turn the brand’s Charity Pot product into a bestseller. Gain insights from Tricia and Ethan as they share insights and strategies to maximize the impact of your brands social values and avoid virtue-signaling. This episode also delves into supply chain, retail distribution and the beauty industry.
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Links Discussed
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Show Notes:
4:00 Social impact in business
10:50 Retail customer experience
14:30 Brand community events
20:00 Avoid virtue-signaling in marketing
23:30 The shift from retail to ecommerce
26:30 Content marketing strategies
29:15 A new brand and mission
32:30 Customer feedback
34:45 The importance of relationships
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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).
Stay tuned for new episodes from upcoming guests including Drew Green (Indochino), Nadia Nadak (Marlowe), Kaylee Astle (Blanka) and many more.
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Additional Episodes You Might Enjoy:
How Nala Care Increased Sales by 600% through Word of Mouth
Finding Inspiration in Heritage as an Immigrant Founder
How Passion Helped the Founder of Collective Arts Stand Out in the Craft Brewery Space
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E18 Pop Up Beauty: How to Drive Positive Impact with Tricia Stevens from Plantd Skincare and Lush