The Pop Up Report by Ethan Song
The Pop Up Report
E18 Pop Up Beauty: How to Drive Positive Impact with Tricia Stevens from Plantd Skincare and Lush
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E18 Pop Up Beauty: How to Drive Positive Impact with Tricia Stevens from Plantd Skincare and Lush

Ethan Song and Tricia Stevens of Plantd Skincare discuss the role of social impact in business. Hear how Tricia’s experience scaling social impact initiatives at Lush helped raise over 58 million dollars and turn the brand’s Charity Pot product into a bestseller. Gain insights from Tricia and Ethan as they share insights and strategies to maximize the impact of your brands social values and avoid virtue-signaling. This episode also delves into supply chain, retail distribution and the beauty industry.

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Links Discussed

Lush Cosmetics

The Charity Pot

Plantd Skincare

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Show Notes:

4:00 Social impact in business

10:50 Retail customer experience

14:30 Brand community events

20:00 Avoid virtue-signaling in marketing

23:30 The shift from retail to ecommerce

26:30 Content marketing strategies

29:15 A new brand and mission

32:30 Customer feedback

34:45 The importance of relationships

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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).

Stay tuned for new episodes from upcoming guests including Drew Green (Indochino), Nadia Nadak (Marlowe), Kaylee Astle (Blanka) and many more.

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Additional Episodes You Might Enjoy:

How Nala Care Increased Sales by 600% through Word of Mouth

Finding Inspiration in Heritage as an Immigrant Founder

How Passion Helped the Founder of Collective Arts Stand Out in the Craft Brewery Space

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.