Ethan Song and Matt Johnston of Collective Arts discuss the role of creativity and community in brand marketing. Hear how Matt has turned an engaging creative challenge known as the “Call for Art” into a growth engine that is still going strong over ten years later. Gain insights from Matt and Ethan as they share insights about the importance of community and authenticity in business. This episode also delves into grassroots marketing.
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Links Discussed
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Show Notes:
8:50 The importance of industry experience
9:45 Grassroots marketing
11:00 Call for arts
12:30 Brand events in the beverage industry
15:00 Localized sales strategy
17:00 Identifying metrics
19:45 The Costa Rica test
24:45 Reaching your target audience
27:30 Building a roadmap
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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).
Stay tuned for new episodes from upcoming guests including Tricia Stevens (Plantd Skincare), Drew Green (Indochino) and many more.
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Additional Episodes You Might Enjoy:
Walking Away from Big Pharma to Build an Authentic Beauty Brand
Mid-Day Squares: Building the Next Great CPG Brand through Authentic Content
Burrow: Customer Obsession as a Competitive Advantage
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E17 Pop Up CPG: How Passion Helped Collective Arts Stand Out in the Craft Brewery Space