Ethan Song and Jake Karls of Mid-Day Squares (MDS) discuss the power of authentic content and storytelling in driving engagement and cultivating brand evangelists. Discover how innovative founders are transforming their personal and professional journeys into compelling brand narratives that foster community. Gain insights from Jake as he shares how this distinctive approach has propelled MDS's geographic expansion and boosted organic traffic. This episode also delves into the significance of personal branding, strategies for building high-performing content marketing teams, and forging deep connections with your audience.
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Links Discussed
The Fortune Cookie Principle by Bernadette Jiwa
RareCircle’s Community Membership Platform
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Show Notes:
6:15 - Disrupting the CPG market
8:45 - Building a fanbase
14:05 - Quantifying engagement
16:35 - Personalize engagement
18:10 - Everyone is a brand
20:15 - The Elon Musk brand
25:40 - Scaling content production
27:15 - Creating TikTok content
30:35 - The Hershey Story
33:30 - Brand authenticity
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Past guests on the Pop Up Report include Stephen Kuhl (Burrow), Karen Danudjaja (Blume), Alan Wood (Rally Beer Company).
Stay tuned for new episodes from upcoming guests including Lanny Smith (Actively Black), Ada Juristovski Jemc (Nala Care), J.P. Robert (Quartz Co., Want les Essentiels) and many more.
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Additional Episodes You Might Enjoy:
Rally Beer Company: Tapping into Passion
Scaling Blume to $10m through Omnichannel and Community Building
How Burrow Turned Customer Obsession into a Competitive Advantage
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E4 Pop Up CPG: Turning Mid-Day Squares Customers into a Community of 450K+ Die-Hard Fans