The Pop Up Report by Ethan Song
The Pop Up Report
E4 Pop Up CPG: Turning Mid-Day Squares Customers into a Community of 450K+ Die-Hard Fans
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E4 Pop Up CPG: Turning Mid-Day Squares Customers into a Community of 450K+ Die-Hard Fans

Transcript

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Ethan Song and Jake Karls of Mid-Day Squares (MDS) discuss the power of authentic content and storytelling in driving engagement and cultivating brand evangelists. Discover how innovative founders are transforming their personal and professional journeys into compelling brand narratives that foster community. Gain insights from Jake as he shares how this distinctive approach has propelled MDS's geographic expansion and boosted organic traffic. This episode also delves into the significance of personal branding, strategies for building high-performing content marketing teams, and forging deep connections with your audience.

Subscribe to our Substack and YouTube for more engaging content and thoughtful analysis. 

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Links Discussed

The Fortune Cookie Principle by Bernadette Jiwa

Elon Musk Brand (Twitter)

Mid-Day Squares

RareCircle’s Community Membership Platform

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Show Notes:

6:15 - Disrupting the CPG market

8:45 - Building a fanbase

14:05 - Quantifying engagement

16:35 - Personalize engagement

18:10 - Everyone is a brand

20:15 - The Elon Musk brand

25:40 - Scaling content production

27:15 - Creating TikTok content

30:35 - The Hershey Story

33:30 - Brand authenticity

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Past guests on the Pop Up Report include Stephen Kuhl (Burrow), Karen Danudjaja (Blume), Alan Wood (Rally Beer Company). 

Stay tuned for new episodes from upcoming guests including Lanny Smith (Actively Black), Ada Juristovski Jemc (Nala Care), J.P. Robert (Quartz Co., Want les Essentiels) and many more.

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Additional Episodes You Might Enjoy:

Rally Beer Company: Tapping into Passion

Scaling Blume to $10m through Omnichannel and Community Building

How Burrow Turned Customer Obsession into a Competitive Advantage

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty. Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles. For more Pop Up Report content subscribe and visit www.thepopupreport.com. This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.