Ethan Song and Alan Wood, co-founder of the Rally Beer Company, discuss the critical role of passion in entrepreneurship. With increased competition, entrepreneurs are looking to differentiate their brands by focusing on niche communities. Gain insights from Alan's entrepreneurial journey as he explains how his passion for craft beer and adventure sport led to an innovative brand targeting a highly engaged, niche community. This episode also delves into additional topics related to wholesale channels, alcohol regulations and the non-alcoholic beverage movement.
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Links Discussed
RareCircle’s Community Membership Platform
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Show Notes:
4:15 - From passion to product
9:25 - The non-alcoholic movement
12:15 - Starting a beer brand
16:00 - Category design
21:00 - Building a community
24:20 - Niche marketing
30:10 - Marketing events
33:33 - Collaborations
36:20 - Wholesale accounts
39:00 - Post acquisition
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Past guests on the Pop Up Report include Stephen Kuhl (Burrow), Jake Karls (Mid-Day Squares), Alan Wood (Rally Beer Company).
Stay tuned for new episodes from upcoming guests including Lanny Smith (Actively Black), Karen Danudjaja (Blume), J.P. Robert (Quartz Co., Want les Essentiels) and many more.
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Additional Episodes You Might Enjoy:
Why You Shouldn’t Take VC Money, Even When You Can (Bonus)
Scaling Blume to $10m through Omnichannel and Community Building
How Burrow Turned Customer Obsession into a Competitive Advantage
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
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E3 Pop Up CPG: How Rally Beer went from Passion to Exit in 24 Months