The Pop Up Report by Ethan Song
The Pop Up Report
E3 Pop Up CPG: How Rally Beer went from Passion to Exit in 24 Months
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E3 Pop Up CPG: How Rally Beer went from Passion to Exit in 24 Months

Ethan Song and Alan Wood, co-founder of the Rally Beer Company, discuss the critical role of passion in entrepreneurship. With increased competition, entrepreneurs are looking to differentiate their brands by focusing on niche communities. Gain insights from Alan's entrepreneurial journey as he explains how his passion for craft beer and adventure sport led to an innovative brand targeting a highly engaged, niche community. This episode also delves into additional topics related to wholesale channels, alcohol regulations and the non-alcoholic beverage movement.

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Links Discussed

Rally Beer

LCBO

Red Bull

Hoka x Rally Demo Run

Rally Beer x Arctery’x Collab

RareCircle’s Community Membership Platform

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Show Notes:

4:15 - From passion to product

9:25 - The non-alcoholic movement

12:15 - Starting a beer brand

16:00 - Category design

21:00 - Building a community

24:20 - Niche marketing

30:10 - Marketing events

33:33 - Collaborations

36:20 - Wholesale accounts

39:00 - Post acquisition

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Past guests on the Pop Up Report include Stephen Kuhl (Burrow), Jake Karls (Mid-Day Squares), Alan Wood (Rally Beer Company). 

Stay tuned for new episodes from upcoming guests including Lanny Smith (Actively Black), Karen Danudjaja (Blume), J.P. Robert (Quartz Co., Want les Essentiels) and many more.

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Additional Episodes You Might Enjoy:

Why You Shouldn’t Take VC Money, Even When You Can (Bonus)

Scaling Blume to $10m through Omnichannel and Community Building

How Burrow Turned Customer Obsession into a Competitive Advantage

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.