The Pop Up Report by Ethan Song
The Pop Up Report
E22 Pop Up Report: How Marlow Tapped TikTok to Acquire Its First Customers
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E22 Pop Up Report: How Marlow Tapped TikTok to Acquire Its First Customers

Ethan Song and Nadia Ladak of Marlow discuss the role of digital media in brand marketing. Hear how Marlow leveraged TikTok and other social media channels to build a brand community before ever launching a single product. Gain insights from Nadia as she shares her frameworks and strategies to acquire customers organically. This episode also delves into omnichannel distribution and company culture.

Subscribe to our Substack and YouTube for more engaging content and thoughtful analysis.

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Links Discussed

Marlow TikTok

Mindful Menstruation

Popup at Stacked Market in Toronto

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Show Notes:

3:00 Innovation in period care

8:00 Finding customers

10:45 Pre-orders

14:30 Engaging community

16:15 In person events

18:25 Omnichannel

21:55 Gen Z consumers

25:00 Finding mentors

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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).

Stay tuned for new episodes from upcoming guests including Dario Phillips (SlowTide), Oren Epstein (Bio Raw) and many more.

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Additional Episodes You Might Enjoy:

Finding Inspiration in Heritage as an Immigrant Founder

The Ultimate Guide to Brand Discovery

How Nala Care Increased Sales by 600% through Word of Mouth

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.