Ethan Song and Nadia Ladak of Marlow discuss the role of digital media in brand marketing. Hear how Marlow leveraged TikTok and other social media channels to build a brand community before ever launching a single product. Gain insights from Nadia as she shares her frameworks and strategies to acquire customers organically. This episode also delves into omnichannel distribution and company culture.
Subscribe to our Substack and YouTube for more engaging content and thoughtful analysis.
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Links Discussed
Popup at Stacked Market in Toronto
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Show Notes:
3:00 Innovation in period care
8:00 Finding customers
10:45 Pre-orders
14:30 Engaging community
16:15 In person events
18:25 Omnichannel
21:55 Gen Z consumers
25:00 Finding mentors
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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).
Stay tuned for new episodes from upcoming guests including Dario Phillips (SlowTide), Oren Epstein (Bio Raw) and many more.
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Additional Episodes You Might Enjoy:
Finding Inspiration in Heritage as an Immigrant Founder
The Ultimate Guide to Brand Discovery
How Nala Care Increased Sales by 600% through Word of Mouth
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E22 Pop Up Report: How Marlow Tapped TikTok to Acquire Its First Customers