The Pop Up Report by Ethan Song
The Pop Up Report
E33 Pop Up Report: How to Compete in a Crowded Market with Endy Mattress and Kilne Founder Mike Gettis
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E33 Pop Up Report: How to Compete in a Crowded Market with Endy Mattress and Kilne Founder Mike Gettis

Transcript

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Ethan Song is joined by serial entrepreneur Mike Gettis of Kilne and Endy Mattress to discuss the importance of profitability in a crowded market. Mike shares insights from his journey building and selling Endy Mattress amidst the backdrop of competition from larger players with venture backing. Learn how to stand out from the pack through an unrelenting focus on profitability and product market fit. This episode also delves into digital marketing and mergers and acquisitions.

Subscribe to our Substack and YouTube for more engaging content and thoughtful analysis.

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Links Discussed

Endy

Clayton Christensen (The Innovator's Dilemma)

Peter Thiel (Zero to One)

Kilne

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Show Notes:

03:45 The rise of multichannel

06:30 Disruption through pricing

13:00 Profitable customer acquisition

17:30 How to bootstrap

21:50 How to sell a business

26:55 Winning in a competitive market

33:30 Shifting marketing economics

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Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Ryan Babenzien (Jolie Skin Co). 

Stay tuned for new episodes from upcoming guests including Jaime Schmidt (Schmidt’s Naturals), Griffin Spolansky (Mezcla) and many more.

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Additional Episodes You Might Enjoy:

How Slowtide Turned Towels Cool and Built a Multi-Million Dollar Business in the Process

How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess

How to Launch Your Own Beauty Brand with Blanka

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty. Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles. For more Pop Up Report content subscribe and visit www.thepopupreport.com. This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.