The Pop Up Report by Ethan Song
The Pop Up Report
E14 Pop Up CPG: How Dose Juice Founders Balance Growing Business and Family
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E14 Pop Up CPG: How Dose Juice Founders Balance Growing Business and Family

Ethan Song and Genevieve Brousseau Provencher of Dose Juice discuss work life balance and diversity in the workplace. Explore the benefits and challenges of starting a business with your life partner. Gain valuable insights from Gen on how to effectively balance a growing business with a growing family. This episode also delves into product marketing, and omni-channel distribution.

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Links Discussed:

Frank and Oak

Dose Juice

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Show Notes:

8:15 Building community

9:30 Sampling products

15:00 Channel specific customers

19:15 Going into retail

24:00 Product marketing

31:00 Staying focused

35:25 Women in business

40:30 Balancing family

44:00 Building with a romantic partner

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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume), Ryan Babenzien (Jolie Skin).

Stay tuned for new episodes from upcoming guests including Lisa Mattam (Sahajan), Drew Green (Indochinio), Rami Helali (KOTN) and many more.

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Additional Episodes You Might Enjoy:

How Nala Care Increased Sales by 600% through Word of Mouth

How Lanny Smith Went From Career Ending Injury to $30M Brand

How Jolie Skin Scaled to $10M per Employee in Less than Two Years

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.