Ethan Song and Elliot Begoun of TIG Brands discuss the role of community in brand building. Elliot shares his experience establishing a community of entrepreneurs through the TIG Brands ecosystem. Learn how community can be leveraged as a competitive advantage – from tighter feedback loops with customers to lower acquisition costs through word of mouth marketing. This episode also delves into retail marketing and fundraising.
Subscribe to our Substack and YouTube for more engaging content and thoughtful analysis.
- - - - - - - - - - - -
Links Discussed
- - - - - - - - - - - -
Show Notes:
01:45 The problem with CPG incubators
5:17 The importance of advisors and diversity
7:41 Why the tech VC model doesn’t work for CPG
10:33 The most important rule in running a business
12:03 The role of community in brand building
13:15 The three types of communities
16:43 No, there is no one playbook to success
20:00 The role of passion and value
21:51 How to identify the right strategy for you
27:00 Why product feedback matters
30:53 Founder friendly fundraising models
- - - - - - - - - - - -
Past guests on the Pop Up Report include Margaret Coons (Nuts for Cheese), Sabeena Ladha (Deux), Ryan Babenzien (Jolie Skin Co.).
Stay tuned for new episodes from upcoming guests including Fred Campbell (Hooké), Tim and Nick West (Bandit Running), Randy Hetrick (TRX) and many more.
- - - - - - - - - - - -
Additional Episodes You Might Enjoy:
RIND Snacks Journey to 12,000 Doors in Less than 5 Years
How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess
Scaling Blume to $10m through Omnichannel and Community Building
- - - - - - - - - - - -
The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E30 - Pop Up CPG: Community as a Competitive Advantage with TIG Brands