The Pop Up Report by Ethan Song
The Pop Up Report
E26 Pop Up CPG: RIND Snacks Journey to 12,000 Doors in Less than 5 Years
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E26 Pop Up CPG: RIND Snacks Journey to 12,000 Doors in Less than 5 Years

Transcript

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Ethan Song and RIND Snacks Founder Matt Weiss discuss the importance of passion and authenticity in brand marketing. Matt shares the driving forces behind the inception of RIND like combating food waste, promoting healthy snacking, and his own family legacy. Discover how Matt harnesses these values to craft a brand narrative that has RIND scale from a regional to national brand available in over 12,000 doors across the United States. This episode also delves into social media marketing and work life balance.

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Links Discussed:

RIND Snacks

Naturally New York

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Show Notes:

4:45 From spectator to participant

9:30 The importance of experience

15:20 Persimmon chips and food waste

20:00 Paying it forward

30:00 Retail metrics and performance

36:00 Naturally new york and community involvement

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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).

Stay tuned for new episodes from upcoming guests including Dario Phillips (SlowTide), Ariana Silverstro (Scent Lab) and many more.

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Additional Episodes you Might Enjoy:

How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess

Scaling Blume to $10m through Omnichannel and Community Building

Turning Mid-Day Squares Customers into a Community of 450K+ Die-Hard Fans

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty. Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles. For more Pop Up Report content subscribe and visit www.thepopupreport.com. This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.