Ethan Song and Margaret Coons of Nuts for Cheese discuss building a brand as a first time founder. Margaret shares her experience bootstrapping Nuts for Cheese from a local farmers market vendor to a disruptive CPG brand available in thousands of stores across North America. This episode also delves into manufacturing and wholesale distribution.
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Links Discussed
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Show Notes:
07:42 Getting started with distribution
10:35 Tackling vertical integration
12:00 When to raise capital
13:00 Bootstrap with grants
15:25 In house manufacturing
18:25 Building brand awareness
23:00 Competing with incumbents
25:37 Building a great team
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Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Alan Wood (Rally Beer Company).
Stay tuned for new episodes from upcoming guests including Fred Campbell (Hooké), Nick West (Bandit Running), Randy Hetrick (TRX) and many more.
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Additional Episodes You Might Enjoy:
How Active Brands Like Lululemon, On Running and AG1 10X Outperform the Market
How Personalization Helped Indochino Grow to $1B+ in Cumulative Revenue
Burrow: Customer Obsession as a Competitive Advantage
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E29 - Pop Up CPG: How Nuts for Cheese went from Farmers Markets to Market Leader