The Pop Up Report by Ethan Song
The Pop Up Report
E29 - Pop Up CPG: How Nuts for Cheese went from Farmers Markets to Market Leader
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E29 - Pop Up CPG: How Nuts for Cheese went from Farmers Markets to Market Leader

Ethan Song and Margaret Coons of Nuts for Cheese discuss building a brand as a first time founder. Margaret shares her experience bootstrapping Nuts for Cheese from a local farmers market vendor to a disruptive CPG brand available in thousands of stores across North America. This episode also delves into manufacturing and wholesale distribution.

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Links Discussed

Veg Fest

Burt’s Bees

Farm Boy

Spins Data

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Show Notes:

07:42 Getting started with distribution

10:35 Tackling vertical integration

12:00 When to raise capital

13:00 Bootstrap with grants

15:25 In house manufacturing

18:25 Building brand awareness

23:00 Competing with incumbents

25:37 Building a great team

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Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Alan Wood (Rally Beer Company). 

Stay tuned for new episodes from upcoming guests including Fred Campbell (Hooké), Nick West (Bandit Running), Randy Hetrick (TRX) and many more.

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Additional Episodes You Might Enjoy:

How Active Brands Like Lululemon, On Running and AG1 10X Outperform the Market

How Personalization Helped Indochino Grow to $1B+ in Cumulative Revenue

Burrow: Customer Obsession as a Competitive Advantage

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

Subscribe to the Pop Up Report on Substack or YouTube for more.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.