Ethan Song and Oren Epstein of Bio Raw discuss the pivotal role of integrity in business. Explore how Oren's social mission influences decisions from product marketing to brand partnerships. Gain insights into building a values-driven community and navigating the competitive Better-For-You CPG category. This episode also covers supply chain, natural ingredients, and influencer marketing.
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Links Discussed
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Show Notes:
4:30 Better for you brand marketing
8:00 The organic opportunity
10:00 Wholesale merchandising
12:00 Certifications in CPG
14:00 The importance of pillars
16:00 Filling knowledge gaps
20:00 Community and differentiation
24:00 Objection handling
27:30 Partnerships
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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).
Stay tuned for new episodes from upcoming guests including Dario Phillips (SlowTide), Ariana Silverstro (Scent Lab) and many more.
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Additional Episodes You Might Enjoy:
Turning Mid-Day Squares Customers into a Community of 450K+ Die-Hard Fans
Scaling Blume to $10m through Omnichannel and Community Building
How Dose Juice Founders Balance Growing Business and Family
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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Subscribe to the Pop Up Report on Substack or YouTube for more.
E23 Pop Up Report: How to Win in the Organic and Plant-Based Food Market