Listen now | Ethan Song and Karen Danudjaja of Blume discuss the critical role of omnichannel sales and marketing for CPG and DTC businesses. Brands are going omnichannel earlier, optimizing for exposure and accessibility by tapping into different sales channels. In the face of increased competition and lower barriers to entry, leading DTC brands are increasingly looking at offline channels like retail to reach their customers. Hear from Karen’s experience growing Blume beyond ecommerce, through innovative collaborations with independent coffee shops, to leading marketplaces and retailers like Amazon, Target and more. This episode also explores how community initiatives can impact your bottom line, the role of different channels in gathering and incorporating customer feedback and important challenges to be aware of as you develop your omnichannel strategy.