E35 Pop Up Report: Mastering the Brand Narrative with Marketing Leader Mikey Scott
www.thepopupreport.com
Listen now (32 mins) | In this episode of The Pop Up Report, guest Mikey Scott, a seasoned marketing leader for iconic brands like Herschel Supply and LeSportsac, discusses the importance of shaping your customer journey and creating an authentic brand narrative. Mikey reflects on his career trajectory from his roots in action sports to navigating the fashion and lifestyle sectors. The conversation highlights strategies for successful marketing, including the balance between production and distribution, the role of influencers and community engagement, and the significance of storytelling.
E35 Pop Up Report: Mastering the Brand Narrative with Marketing Leader Mikey Scott
E35 Pop Up Report: Mastering the Brand…
E35 Pop Up Report: Mastering the Brand Narrative with Marketing Leader Mikey Scott
Listen now (32 mins) | In this episode of The Pop Up Report, guest Mikey Scott, a seasoned marketing leader for iconic brands like Herschel Supply and LeSportsac, discusses the importance of shaping your customer journey and creating an authentic brand narrative. Mikey reflects on his career trajectory from his roots in action sports to navigating the fashion and lifestyle sectors. The conversation highlights strategies for successful marketing, including the balance between production and distribution, the role of influencers and community engagement, and the significance of storytelling.