E32 Pop Up Report: How to Name and Protect your Brand
www.thepopupreport.com
Listen now | Ethan Song is joined by Caitlin Barrett (Wild Geese Studios) and Julie MacDonell (Haloo) to discuss the importance of brand names and role of trademark protection. Caitlin and Julie share insights gleaned from decades in brand naming and trademark law respectively. Learn how to identify the perfect name and the risks and rewards of proper trademark protection with Julie. This episode also delves into machine learning and generative AI as creative tools.
E32 Pop Up Report: How to Name and Protect your Brand
E32 Pop Up Report: How to Name and Protect…
E32 Pop Up Report: How to Name and Protect your Brand
Listen now | Ethan Song is joined by Caitlin Barrett (Wild Geese Studios) and Julie MacDonell (Haloo) to discuss the importance of brand names and role of trademark protection. Caitlin and Julie share insights gleaned from decades in brand naming and trademark law respectively. Learn how to identify the perfect name and the risks and rewards of proper trademark protection with Julie. This episode also delves into machine learning and generative AI as creative tools.