Breakdowns

In this section, we deconstruct and analyze the marketing activations from the most innovative brands to reveal their underlying strategies and tactics.

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Empowering Consumers: The Nike dotSwoosh Experiment

A breakdown of the Nike dotSwoosh platform.

May 30 •

From Gear to Activism: Patagonia's Multi-Platform Approach to Community

Since its inception in 1973, Patagonia’s dedication to environmental and social responsibility has earned it a loyal community of enthusiasts who share…

May 2 •

Scaling Wellness: Lessons from Lululemon's Membership Program

Athleisure brand Lululemon has become a prototype for community-led growth, building both free and paid membership programs that foster deep brand…

May 2 •

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