May 3 • 35M
(Episode 1) The Power of Community in Brand Building
An Interview with Ethan Song, Founder of Frank and Oak
Gain a deeper understanding of the latest innovations and strategies in community-led growth directly from the leading minds of top investors, ambitious creators, and innovative marketers.
In this inaugural episode, RareCircles founders Nick D’Urbano and Ethan Song discuss how Frank and Oak leveraged community to build, retain and scale a successful D2C apparel brand. Ethan, who previously founded Frank and Oak, shares his insights on the role community played in the company's success. From building a loyal customer base to scaling the brand, Ethan discusses how Frank and Oak used community to drive growth and build a brand that truly resonated with its customers.