The old DTC playbook is dead. Brands are experiencing exploding CPMs, fierce competition, and shifting consumer expectations. And with that, a new era of commerce is starting to take shape. Pt 1 of 2.
The End of an Era in Commerce
The End of an Era in Commerce
The old DTC playbook is dead. Brands are experiencing exploding CPMs, fierce competition, and shifting consumer expectations. And with that, a new era of commerce is starting to take shape. Pt 1 of 2.