The Pop Up Report by Ethan Song
The Pop Up Report
E45 Pop Up Report: Revolutionizing Menswear with Mack Weldon
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E45 Pop Up Report: Revolutionizing Menswear with Mack Weldon

Brian Berger, founder of Mack Weldon, traces his journey from internet media companies to launching a successful direct-to-consumer men’s wear brand. He recounts his early experiences with the internet, motivations behind Mack Weldon, and the challenges in establishing a brand in the basics category. Brian emphasizes the pivotal role of innovation, product quality, and customer connections to grow a brand. Furthermore, he explores the strategic significance of omni-channel distribution, the art of naming a business, and the evolving consumer market. Finally, he shares advice on leadership, longevity, and his vision for Mack Weldon's future.

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Mack Weldon website https://mackweldon.com/

Mack Weldon Instagram https://www.instagram.com/mackweldon/

Mack Weldon LinkedIn https://www.linkedin.com/company/mack-weldon/

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Show Notes:

01:34 Brian's Early Career and Internet Exposure

03:17 The Genesis of Mack Weldon

05:08 Launching Mack Weldon: Strategy and Challenges

08:52 Product Development and Innovation

12:07 Naming the Brand: The Story Behind Mack Weldon

16:49 Marketing and Distribution Strategies

22:07 Reflections and Lessons Learned

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.