The Pop Up Report by Ethan Song
The Pop Up Report
E44 Pop Up Report: Building a better breakfast with Spoonful
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E44 Pop Up Report: Building a better breakfast with Spoonful

Bradley Gifford, the founder of Spoonful, discusses his career trajectory—from early roles in PR and communications to founding Spoonful, a health food business specializing in high-quality overnight oats. He shares how health challenges motivated him to address industry pain points, transition into the health and wellness sector, and navigate business growth through food services and local New York partnerships. Ultimately, Bradley gives insights into scaling, community building, and the evolving food industry.

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Spoonful website https://www.spoonful.life/

Spoonful Linkedin https://www.linkedin.com/company/grabspoonful/

Spoonful Instagram https://www.instagram.com/grabspoonful

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Show Notes:

02:03 Personal Health Journey

03:44 Entrepreneurial Journey Begins

04:53 Founding Spoonful

06:22 Product Differentiation and Challenges

08:16 Marketing and Distribution Strategy

24:03 Scaling and Logistics

28:32 Future Plans and Vision

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Additional Episodes You Might Enjoy:

How Slowtide Turned Towels Cool and Built a Multi-Million Dollar Business in the Process

How Product Seeding Helped Scent Lab Garner Millions in Earned Media

How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

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The Pop Up Report by Ethan Song
The Pop Up Report
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by private equity in 2020. He’s now the Co-Founder & CEO of RareCircles.
For more Pop Up Report content subscribe and visit www.thepopupreport.com.
This podcast is brought to you by RareCircles, a membership platform that blends community engagement with rewards and benefits. Learn more at www.rarecircles.com.