The Pop Up Report by Ethan Song
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E38 Pop Up CPG: The Journey of Jaime Schmidt in Entrepreneurship
Jamie Schmidt, the founder of Schmidt's Naturals, shares her entrepreneurial journey from her upbringing to building one of the major players in the…
Mar 13
•
Ethan Song
38:25
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E38 Pop Up CPG: The Journey of Jaime Schmidt in Entrepreneurship
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E37 Pop Up CPG: Revolutionizing Go-to-market — The Launch Pop Story with Eva Chan
Launch Pop co-founder Eva Chan shares her journey in the consumer world over the last 10 years, starting with her experience as a designer at Luxe Box…
Mar 6
•
Ethan Song
40:00
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E37 Pop Up CPG: Revolutionizing Go-to-market — The Launch Pop Story with Eva Chan
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February 2024
E36 Pop Up Beauty: Inside the Scent-Free Revolution with Anie Rouleau, founder and CEO of the Unscented Company
In this detailed interview, the founder of The Unscented Company, Anie Rouleau, shares her entrepreneurial journey. She shares her early experiences in…
Feb 28
•
Ethan Song
42:14
1
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E36 Pop Up Beauty: Inside the Scent-Free Revolution with Anie Rouleau, founder and CEO of the Unscented Company
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E35 Pop Up Report: Mastering the Brand Narrative with Marketing Leader Mikey Scott
Listen now (32 mins) | In this episode of The Pop Up Report, guest Mikey Scott, a seasoned marketing leader for iconic brands like Herschel Supply and…
Feb 21
•
Ethan Song
31:51
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E35 Pop Up Report: Mastering the Brand Narrative with Marketing Leader Mikey Scott
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E34 Pop Up Report: How to Build a Great Shopify Storefront with Phil Tabah from Field Office
Listen now | Ethan Song is joined by e-commerce agency founder Phil Tabah of Field Office to discuss all things Shopify. Hear from Phil’s experience…
Feb 7
•
Ethan Song
and
Philip Tabah
31:33
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E34 Pop Up Report: How to Build a Great Shopify Storefront with Phil Tabah from Field Office
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January 2024
E33 Pop Up Report: How to Compete in a Crowded Market with Endy Mattress and Kilne Founder Mike Gettis
Ethan Song is joined by serial entrepreneur Mike Gettis of Kilne and Endy Mattress to discuss the importance of profitability in a crowded market. Mike…
Jan 31
•
Ethan Song
and
Mike Gettis
38:41
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E33 Pop Up Report: How to Compete in a Crowded Market with Endy Mattress and Kilne Founder Mike Gettis
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E32 Pop Up Report: How to Name and Protect your Brand
Listen now | Ethan Song is joined by Caitlin Barrett (Wild Geese Studios) and Julie MacDonell (Haloo) to discuss the importance of brand names and role…
Jan 24
•
Ethan Song
,
Caitlin Barrett
, and
Julie MacDonell
42:15
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E32 Pop Up Report: How to Name and Protect your Brand
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E31 - Pop Up Report: Manica Blain on Successful Fundraising
Listen now | Ethan Song and Manica Blain of Top Knot Ventures discuss the fundraising process and the investor founder relationship. Manica shares…
Jan 17
•
Manica Blain
45:55
2
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E31 - Pop Up Report: Manica Blain on Successful Fundraising
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E30 - Pop Up CPG: Community as a Competitive Advantage with TIG Brands
Listen now |
Jan 10
•
Elliot Begoun
and
Ethan Song
39:33
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E30 - Pop Up CPG: Community as a Competitive Advantage with TIG Brands
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E29 - Pop Up CPG: How Nuts for Cheese went from Farmers Markets to Market Leader
Listen now | Ethan Song and Margaret Coons of Nuts for Cheese discuss building a brand as a first time founder. Margaret shares her experience…
Jan 4
•
Ethan Song
and
Margaret Coons
32:28
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E29 - Pop Up CPG: How Nuts for Cheese went from Farmers Markets to Market Leader
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December 2023
E28 Pop Up Active: How Slowtide Turned Towels Cool and Built a Multi-Million Dollar Business in the Process
Ethan Song and Dario Phillips of Slowtide discuss building a brand through collaborations. Dario shares how his experience in action sports marketing…
Dec 20, 2023
•
Ethan Song
and
Dario Phillips
36:56
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E28 Pop Up Active: How Slowtide Turned Towels Cool and Built a Multi-Million Dollar Business in the Process
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E27 Pop Up Beauty: How Product Seeding Helped Scent Lab Garner Millions in Earned Media
Listen now |
Dec 13, 2023
•
Ethan Song
35:36
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E27 Pop Up Beauty: How Product Seeding Helped Scent Lab Garner Millions in Earned Media
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