The Pop Up Report by Ethan Song

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E41 Pop Up Report: Disrupting Eyewear with BonLook
Listen now | Sophie Boulanger, co-founder of BonLook, dives into how the company shook up Canada's eyewear scene. Sophie talks about her entrepreneurial…
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Ethan Song
45:02
E40 Pop Up CPG: From Lawyer to Popcorn Mogul: The Bad Monkey Popcorn Story
Listen now (32 mins) | Fabio Zeppilli, co-founder of Bad Monkey Popcorn, discusses his inspiring shift from academia and legal briefs to creating a buzz…
 • 
Ethan Song
31:54
E39 Pop Up Report: Diving into the World of Online Marketplaces
Listen now | Camille Benmergui, Director of Marketplace at Reitman’s Canada Limited, unravels the dynamic world of e-commerce marketplaces. Drawing from…
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Ethan Song
28:39

March 2024

E38 Pop Up CPG: The Journey of Jaime Schmidt in Entrepreneurship
Jamie Schmidt, the founder of Schmidt's Naturals, shares her entrepreneurial journey from her upbringing to building one of the major players in the…
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Ethan Song
38:25
E37 Pop Up CPG: Revolutionizing Go-to-market — The Launch Pop Story with Eva Chan
Launch Pop co-founder Eva Chan shares her journey in the consumer world over the last 10 years, starting with her experience as a designer at Luxe Box…
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Ethan Song
40:00

February 2024

E36 Pop Up Beauty: Inside the Scent-Free Revolution with Anie Rouleau, founder and CEO of the Unscented Company
In this detailed interview, the founder of The Unscented Company, Anie Rouleau, shares her entrepreneurial journey. She shares her early experiences in…
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Ethan Song
42:14
E35 Pop Up Report: Mastering the Brand Narrative with Marketing Leader Mikey Scott
Listen now (32 mins) | In this episode of The Pop Up Report, guest Mikey Scott, a seasoned marketing leader for iconic brands like Herschel Supply and…
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Ethan Song
31:51
E34 Pop Up Report: How to Build a Great Shopify Storefront with Phil Tabah from Field Office
Listen now | Ethan Song is joined by e-commerce agency founder Phil Tabah of Field Office to discuss all things Shopify. Hear from Phil’s experience…
 • 
Ethan Song
 and 
Philip Tabah
31:33

January 2024

E33 Pop Up Report: How to Compete in a Crowded Market with Endy Mattress and Kilne Founder Mike Gettis
Ethan Song is joined by serial entrepreneur Mike Gettis of Kilne and Endy Mattress to discuss the importance of profitability in a crowded market. Mike…
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Ethan Song
 and 
Mike Gettis
38:41
E32 Pop Up Report: How to Name and Protect your Brand
Listen now | Ethan Song is joined by Caitlin Barrett (Wild Geese Studios) and Julie MacDonell (Haloo) to discuss the importance of brand names and role…
 • 
Ethan Song
, 
Caitlin Barrett
, and 
Julie MacDonell
42:15
E31 - Pop Up Report: Manica Blain on Successful Fundraising
Listen now | Ethan Song and Manica Blain of Top Knot Ventures discuss the fundraising process and the investor founder relationship. Manica shares…
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Manica Blain
45:55
E30 - Pop Up CPG: Community as a Competitive Advantage with TIG Brands
Listen now |
 • 
Elliot Begoun
 and 
Ethan Song
39:33
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