Archive - The Pop Up Report by Ethan Song

New

Top

E25 Pop Up CPG: How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess

Listen now | Ethan Song and Deux Founder Sabeena Ladha discuss the role of content marketing for omnichannel brands. Hear how Deux’s authentic content…

Nov 29 •

and

43:22

E24 Pop Up Deep Dive: How Active Brands Like Lululemon, On Running and AG1 10X Outperform the Market

Listen now | Ethan Song and RareCircles co-founder Nick D’Urbano take a deep dive into the world of sports and active brands. Learn why sports and…

Nov 22 •

and

33:21

E23 Pop Up Report: How to Win in the Organic and Plant-Based Food Market

Listen now | Ethan Song and Oren Epstein of Bio Raw discuss the pivotal role of integrity in business. Explore how Oren's social mission influences…

Nov 8 •

and

37:21

E22 Pop Up Report: How Marlow Tapped TikTok to Acquire Its First Customers

Listen now | Ethan Song and Nadia Ladak of Marlow discuss the role of digital media in brand marketing. Hear how Marlow leveraged TikTok and other…

Nov 1 •

30:59

October 2023

E21 Pop Up Beauty: How to Launch Your Own Beauty Brand with Blanka

Listen now | Ethan Song and Blanka Brand co-founder Kaylee Astle discuss the future of the beauty and cosmetics industry. Discover the challenges and…

Oct 25 •

and

34:12

E20 Pop Up Deep Dive: Ethan’s Omnichannel Framework to Scale Profitably

Listen now | Ethan Song and RareCircles Co-Founder Nick D’Urbano discuss the most important sales channels in an omnichannel strategy. Explore the role…

Oct 20 •

and

36:05

E19 Pop Up Report: How Personalization Helped Indochino Grow to $1B+ in Cumulative Revenue

Listen now | Ethan Song and Drew Green of Indochino discuss the role of personalization in the apparel industry. Hear more about the challenges and…

Oct 17 •

and

42:17

E18 Pop Up Beauty: How to Drive Positive Impact with Tricia Stevens from Plantd Skincare and Lush

Listen now | Ethan Song and Tricia Stevens of Plantd Skincare discuss the role of social impact in business. Hear how Tricia’s experience scaling social…

Oct 12 •

and

42:01

E17 Pop Up CPG: How Passion Helped Collective Arts Stand Out in the Craft Brewery Space

Listen now | Ethan Song and Matt Johnston of Collective Arts discuss the role of creativity and community in brand marketing. Hear how Matt has turned…

Oct 10 •

and

34:45

E16 Pop Up Beauty: Walking Away from Big Pharma to Build an Authentic Beauty Brand

Listen now | Ethan Song and Lisa Mattam of Sahajan discuss merging science and heritage in the world of wellness. Lisa shares her journey of making the…

Oct 6 •

and

49:34

E15 Pop Up Report: Finding Inspiration in Heritage as an Immigrant Founder

Listen now | Ethan Song and Rami Helali of KOTN discuss the experience of starting a business as an immigrant in North America. Hear how…

Oct 3 •

and

54:57

September 2023

E14 Pop Up CPG: How Dose Juice Founders Balance Growing Business and Family

Listen now | Ethan Song and Genevieve Brousseau Provencher of Dose Juice discuss work life balance and diversity in the workplace. Explore the benefits…

Sep 20 •

and

Genevieve Brousseau Provencher

53:01

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts