The Dark Side of Incentives
Incentives are the lifeblood of retail. But your tactics and activations can backfire if you're not careful.
3 hr ago
#001: The Welcome Issue
Nike dotSwoosh • Beyond the TikTok Saga • Making Furniture Great Again
Empowering Consumers: The Nike dotSwoosh Experiment
A breakdown of the Nike dotSwoosh platform.
The Changing Tide in Social Media
The state of Montana has recently introduced a ban on TikTok due to concerns surrounding user privacy. Learn about the potential impact of that decision…
(Episode 2) Burrow: Customer obsession as a competitive advantage
Listen now (52 min) | An Interview with Stephen Kuhl, CEO of Burrow
The End of an Era in Commerce
The old DTC playbook is dead. Brands are experiencing exploding CPMs, fierce competition, and shifting consumer expectations. And with that, a new era…
Don’t Take The Money (Even When You Can)
Over the past decade, venture investments in DTC brands have generally yielded disappointing results. Here’s 5 reasons why DTC founders should abstain…
The Urgency of Customer Loyalty in a Downturn
How building customer loyalty is the key to thriving in tough times. Discover proven strategies to retain loyal customers, boost profits and create a…
(Episode 1) The Power of Community in Brand Building
Listen now (35 min) | An Interview with Ethan Song, Founder of Frank and Oak
From Gear to Activism: Patagonia's Multi-Platform Approach to Community
Since its inception in 1973, Patagonia’s dedication to environmental and social responsibility has earned it a loyal community of enthusiasts who share…
What is Community-Led Growth?
Defining Community-Led Growth and why you should care
Scaling Wellness: Lessons from Lululemon's Membership Program
Athleisure brand Lululemon has become a prototype for community-led growth, building both free and paid membership programs that foster deep brand…
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