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The Dark Side of Incentives
Incentives are the lifeblood of retail. But your tactics and activations can backfire if you're not careful.
3 hr ago
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Nick D'Urbano
May 2023
#001: The Welcome Issue
Nike dotSwoosh • Beyond the TikTok Saga • Making Furniture Great Again
May 30
Empowering Consumers: The Nike dotSwoosh Experiment
A breakdown of the Nike dotSwoosh platform.
May 30
•
Nick Lighter
The Changing Tide in Social Media
The state of Montana has recently introduced a ban on TikTok due to concerns surrounding user privacy. Learn about the potential impact of that decision…
May 24
•
Ethan Song
(Episode 2) Burrow: Customer obsession as a competitive advantage
Listen now (52 min) | An Interview with Stephen Kuhl, CEO of Burrow
May 23
•
Ethan Song
The End of an Era in Commerce
The old DTC playbook is dead. Brands are experiencing exploding CPMs, fierce competition, and shifting consumer expectations. And with that, a new era…
May 16
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Nick D'Urbano
3
Don’t Take The Money (Even When You Can)
Over the past decade, venture investments in DTC brands have generally yielded disappointing results. Here’s 5 reasons why DTC founders should abstain…
May 9
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Ethan Song
7
The Urgency of Customer Loyalty in a Downturn
How building customer loyalty is the key to thriving in tough times. Discover proven strategies to retain loyal customers, boost profits and create a…
May 4
•
Nick D'Urbano
5
(Episode 1) The Power of Community in Brand Building
Listen now (35 min) | An Interview with Ethan Song, Founder of Frank and Oak
May 3
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Nick Lighter
From Gear to Activism: Patagonia's Multi-Platform Approach to Community
Since its inception in 1973, Patagonia’s dedication to environmental and social responsibility has earned it a loyal community of enthusiasts who share…
May 2
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Nick Lighter
1
What is Community-Led Growth?
Defining Community-Led Growth and why you should care
May 2
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Ethan Song
Scaling Wellness: Lessons from Lululemon's Membership Program
Athleisure brand Lululemon has become a prototype for community-led growth, building both free and paid membership programs that foster deep brand…
May 2
•
Nick Lighter
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