My name is Ethan and here’s my story.

I’m the founder on RareCircles, where we help brands grow their business organically by engaging their community. I was the founder and CEO of Frank And Oak where we aimed to reshape the apparel industry by making it more personal and sustainable.

I am an investor in 20+ companies and love meeting entrepreneurs at the earliest stage of their ideas. I’ve been featured in 100+ media outlets and my companies have won Fast Company Most Innovative company as well as the Deloitte Fast50.

What you’ll get by following me:
-Actionable tips to start and grow a profitable brand
-Interviews with today’s top consumer entrepreneurs
-Marketing, growth and community building advice

Ready to build and scale the brand of your dreams?

Enjoy the journey


Subscribe to The Pop Up Report by Ethan Song

Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.


Ethan is the co-founder and CEO of RareCircles. Previously, Ethan was the founder and CEO of Frank And Oak.